QSoft is a network of complementary new media brands that
include the world’s leading gay and lesbian websites. This network captures the
important gay marketplace at different times of the day
and also at different times in their lives. Advertisers
and brand who want to target the affluent gay and lesbian
audience can now do so through a time and cost-effective
one stop shop.
QSoft’s network of sites serves more than 300 million page
impressions per month to 5.2 million registered and audited
users. This makes us the largest gay lifestyle and dating
site in both Australia and the UK.
Gaydar in particular has grown to become one of the biggest
and most recognised brands in the global gay marketplace.
This audience is highly affluent, 91 per cent male, 81 per cent ABC1
and has been proved to be highly loyal to companies which reach
out directly to the gay and lesbian community.