Gay Market Overview
Outright Research
Gay Market Overview

QSoft is a network of complementary new media brands that include the world’s leading gay and lesbian websites. This network captures the important gay marketplace at different times of the day and also at different times in their lives. Advertisers and brand who want to target the affluent gay and lesbian audience can now do so through a time and cost-effective one stop shop.

QSoft’s network of sites serves more than 300 million page impressions per month to 5.2 million registered and audited users. This makes us the largest gay lifestyle and dating site in both Australia and the UK.

Gaydar in particular has grown to become one of the biggest and most recognised brands in the global gay marketplace. This audience is highly affluent, 91 per cent male, 81 per cent ABC1 and has been proved to be highly loyal to companies which reach out directly to the gay and lesbian community.

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